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Found 1 from your keywords: author=Kotler, Philip.
cover
Strategic marketing for health care organization : building a customer-driver…
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Kotler, Philip.

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing…

Edition
-
ISBN/ISSN
9780787984960
Collation
xx, 556 p. ; 24 cm (hc.)
Series Title
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Call Number
362.1068 KOT