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Found 1 from your keywords: author=Berkowitz, Eric N.
cover
Essentials of health care marketing
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Berkowitz, Eric N.

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, Healthcare Administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Third Edition will provide your students with a foundational knowledge of the principles of marketing and their…

Edition
3rd ed
ISBN/ISSN
9780763783334
Collation
xx, 515p. : ill. ; 24 cm (pbk.)
Series Title
-
Call Number
362.1068 BER