Strategic marketing for health care organization : building a customer-drivern health system

---

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With

---

Availability

Detail Information

Series Title

-

Call Number

362.1068 KOT

Publisher

SPH library : ^aSan Francisco^bJohn Wiley & Sons ^c2008., 2008

Collation

xx, 556 p. ; 24 cm (hc.)

Language

English

ISBN/ISSN

9780787984960

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Marketing of health \nservices methods Consumer sa

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment