Essentials of health care marketing

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The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, Healthcare Administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation

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Availability

Detail Information

Series Title

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Call Number

362.1068 BER

Publisher

SPH library : ^aLondon^bJones and Bartlett Learning ^c2011., 2011

Collation

xx, 515p. : ill. ; 24 cm (pbk.)

Language

English

ISBN/ISSN

9780763783334

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

3rd ed

Subject(s)

Marketing of health services

Specific Detail Info

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Statement of Responsibility

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